The ROI of competitive intelligence | Fiona Finn, Director of Product Marketing at jane.app

Update: 2022-03-01

Description

In the first episode of Into the Fray, host Erik Mansur, VP of Product Marketing at Crayon is joined by Fiona Finn, Director of Product Marketing at jane.app.

Erik and Fiona discuss the ROI of competitive intelligence, and how a product marketer can measure the success of their CI efforts.

The confidence a product marketer can have on their metrics is also placed under the spotlight, and how to have tangible and intangible metrics.

Comments

In Channel

The differences and similarities in CI at product-led and sales-led orgs | Matt Powell, Product Marketing Manager, Competitive and Market Intelligence at Later

2022-12-1243:54

Creating a CI feedback loop: Building a competitive intelligence program that’s collaborative and connected to what your users really need | Aaron Stillman, AB Tasty

2022-09-2941:51

Analyzing your competitor's win-loss and competitive success | Penny Moran, Head of Competitive Intelligence at Zuora

2022-06-2847:19

The past, present, and future of competitive intelligence | Steve Hernan, Thermo Fisher Scientific

2022-05-0951:01

Short and long-term planning | August Jackson, Senior Director of Market and Competitive Intelligence at Deltek

2022-03-0149:57

The ROI of competitive intelligence | Fiona Finn, Director of Product Marketing at jane.app

2022-03-0145:57

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The ROI of competitive intelligence | Fiona Finn, Director of Product Marketing at jane.app

#box-pro-ellipsis-176505434219157{-webkit-line-clamp:2;}The ROI of competitive intelligence | Fiona Finn, Director of Product Marketing at jane.app

The ROI of competitive intelligence | Fiona Finn, Director of Product Marketing at jane.app

The ROI of competitive intelligence | Fiona Finn, Director of Product Marketing at jane.app