The Real Cost of DIY Marketing: What CEOs Don't See
Description
In this eye-opening episode of the Marketing Reset limited series on the Sanity and Success podcast, I challenge everything you've been told about handling your own marketing. After leaving Instagram, stopping personal branding, and focusing on building my agency, I've discovered the hidden costs of being your own marketing department.
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I'll reveal the shocking statistic that CEOs who DIY their marketing spend 15-20 hours weekly on tasks generating less than 20% of revenue
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You'll learn how this translates to 780 hours annually (or 19 full work weeks!) wasted on low-value marketing activities
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I'll break down the visible costs: expensive software subscriptions, constant learning curves, and low-quality execution
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You'll discover the invisible costs that are silently draining your business's potential
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I'll explain why your strategic work is worth 3x more than tactical marketing tasks
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You'll understand how being trapped in execution mode creates a dangerous strategy-execution disconnect
Ready to reclaim those 19 weeks and focus on what actually drives growth? Download the Marketing Reset Toolkit and discover how to delegate your marketing effectively.
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