DiscoverChiroX: Business Growth for ChiropractorsThe Real Reason Your Chiro Biz Isn't Growing (It's Not Your Marketing)
The Real Reason Your Chiro Biz Isn't Growing (It's Not Your Marketing)

The Real Reason Your Chiro Biz Isn't Growing (It's Not Your Marketing)

Update: 2025-08-05
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The 5-Step System to Fill Your Chiropractic Schedule with High-Value Patients⁠⁠⁠⁠⁠⁠


⁠⁠⁠⁠⁠⁠Discover your chiropractic business growth score⁠⁠⁠⁠⁠⁠


From Rock Bottom to Building an Empire: Dr. Chris Zaino's Unbelievable Journey


In this compelling episode of ChiroX, we delve into the extraordinary journey of Dr. Chris Zaino.


From losing millions to hitting rock bottom, Dr. Zaino's story is one of perseverance, passion, and an unbreakable mindset. He shares his unique approach to patient acquisition, his radical cash-based model, and the powerful talks that transformed his chiropractic practice into one of the world's largest.


Additionally, Dr. Zaino recounts his harrowing experience in a Mexican prison and how these adversities reshaped his life and career. Through candid reflections and invaluable insights, this episode isn't just about business growth; it's about personal transformations and the unwavering determination it takes to build a lasting legacy.


00:00 Introduction and Personal Struggles

00:20 Welcome to Carex: Business Growth for Chiropractors

00:31 Dr. Chris Zaino's Journey and Mindset

01:09 The Power of the Original Talk

01:38 Core Message: Health is How You Function

02:34 Leveraging Personal Story for Patient Acquisition

05:25 Transition to Cash-Based Model

19:30 The Importance of Lifetime Patient Care

25:31 Understanding Patient Retention

26:24 Building a Community Through Workshops

27:12 The Importance of Health Prioritization

28:08 Personal Journey: Overcoming Illness

28:54 Congruency in Practice

34:07 The Mexican Prison Experience

38:42 Lessons from Adversity

45:02 Defining Your Purpose

48:49 Final Thoughts and Contact Information


⁠⁠⁠⁠ChiroX Marketing Edge Newsletter⁠⁠⁠⁠⁠


⁠⁠⁠Dr. Chris's Instagram⁠⁠⁠


⁠⁠Dr .Chris Zaino's Personal Website

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The Real Reason Your Chiro Biz Isn't Growing (It's Not Your Marketing)

The Real Reason Your Chiro Biz Isn't Growing (It's Not Your Marketing)

Corey Hiben