In this episode of The Revenue Room™ Podcast, host Heather Holst-Knudsen sits down with Peter Cohan, associate professor at Babson College, strategic consultant, and author of Brain Rush. Together, they explore the transformative role of AI in driving revenue growth, creating competitive advantages, and reshaping leadership strategies.

Key Topics Covered:

• AI’s Value Pyramid: Peter introduces the concept of the AI value pyramid, outlining how businesses can utilize AI to overcome creator's block, improve functional productivity, and create entirely new growth curves.
• Challenges in AI Implementation: Discussion of the hurdles companies face, such as balancing innovation with risk, avoiding reputational damage, and overcoming fears from both CEOs and boards of directors.
• Real-World Examples: Insights into how companies like ServiceNow and Salesforce are leveraging generative AI to enhance efficiency, improve customer service, and drive rapid growth.
• Leadership and Cognitive Hunger: Peter shares his research on what differentiates successful CEOs, highlighting the importance of "cognitive hunger" for staying adaptive and innovative in fast-changing business landscapes.
• Proprietary Data and Competitive Advantage: Why leveraging proprietary data is crucial for creating defensible business strategies and maximizing AI's potential.
  
  

About Heather Holst-Knudsen

Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. She is a seasoned executive with extensive experience in digital transformation, data, and revenue growth. She is a recognized leader and operator in media, marketplaces, events, and adjacent technologies. Heather has a proven track record of leading organizations to achieve customer-centric innovation, revenue growth, and enterprise value creation. As a thought leader, Heather shares her insights on multisided business models under The Revenue Room™. Connect with Heather on LinkedIn.

ABOUT REVENUE ROOM™ CONNECT

Revenue Room™ Connect is a high-trust membership network for growth-minded executives in media, events, data, and B2B platforms. It’s where forward-thinking leaders align around what actually drives revenue—with curated content, peer exchange, and exclusive access to frameworks, events, and executive insights. Join to connect with others solving the same challenges you are. Create your free profile at https://www.revenueroomconnect.com.

ABOUT H2K LABS

H2K Labs is a tech-enabled value creation specialist that helps media, data/information, event, and marketplace businesses accelerate revenue, drive profitability, and fuel enterprise value using data, digi...