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The Rise, Fall, and Reinvention of IBM, With Jim Cortada

The Rise, Fall, and Reinvention of IBM, With Jim Cortada

Update: 2021-06-14
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IBM shaped the way the world did business for decades, driving the government’s technological innovation, competing to build the first PCs, and adapting to service economy. Few people know IBM’s fascinating history as well as Jim Cortada, a senior research fellow at the University of Minnesota and the author of IBM: The Rise and Fall and Reinvention of a Global Icon. He spent 38 years at IBM in sales, consulting, managerial, and research roles. Rob and Jackie sit down with Jim to discuss how IBM’s strategies led to its biggest successes and failures, and how these decisions shed light on global history.

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The Rise, Fall, and Reinvention of IBM, With Jim Cortada

The Rise, Fall, and Reinvention of IBM, With Jim Cortada

Information Technology and Innovation Foundation (ITIF)