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In this episode, hosts Dewald Kirsten and Louise Brodie speak with Luis Miguel Vegas, General Manager of Proarándanos – the Peruvian Blueberry Growers and Exporters Association.

From a country once barely present in the blueberry trade, Peru has risen to become the world’s leading blueberry exporter. Luis shares how favorable climate, private-sector leadership, government support, and global trade agreements combined to spark one of agriculture’s most remarkable success stories.

The discussion covers how agriculture is now Peru’s largest job creator, the vital role of foreign investment in rural areas, and the industry’s next challenges – from labor and logistics to driving global blueberry consumption. Luis also reflects on the importance of sustainability and diversified ports and offers a glimpse into Peru’s new mega-port projects linking to Asia through the Belt and Road Initiative.

Key Takeaways:

•How Peru went from zero to #1 in global blueberry exports in a decade

•Why agriculture is transforming Peru’s rural economy and reducing poverty

•The importance of trade agreements and foreign investment in agri growth

•Why industry collaboration and consumer promotion matter for the future of blueberries

•How Peru is preparing for logistics and sustainability challenges ahead

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