The Rising Importance of Marketing Ops and the Future Implications with Tim Parkin
In this episode, we talk about the rising importance of Marketing Ops with Tim Parkin, President of Parkin Consulting. Tim is a consultant, advisor, and coach to marketing executives globally. He specializes in helping marketing teams optimize performance, accelerate growth, and maximize their results. He is a speaker, author, and thought leader who is featured frequently in industry publications.
Tune in to hear:
- Why Tim think Marketing Ops should be a senior/VP level role.
- Why Marketing Ops is more about People and not technology or some other element typically associated with Ops.
- What Tim means when he says Marketing Ops is not a "role."
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