Ever wondered how the marketing landscape of the towing industry is evolving? Or how can you effectively brand your business for digital and social media platforms? Join us in this enlightening conversation with highly experienced publisher, Darian Weaver. Drawing on his extensive 30 years of industry wisdom, Darian reveals the seismic changes happening in the towing marketing world. He emphasizes the crucial need for businesses to embrace digital and social media platforms and shares innovative solutions like an annual fiscal calendar of top industry leaders and smart branding techniques.

We also delve into the world of podcasting, discussing its rising significance as a powerful tool to connect with industry's key owners and riders. We also touch upon the growth and reach of our own digital and print platforms over the last 12 years. 

The third segment of our conversation dwells on the adaptive changes that the publishing process has undergone under Darian's astute leadership. From enhancing digital presence to targeting the influential 25 to 45 age group on social media, Darian sheds light on the strategic shifts undertaken. We express our gratitude towards the hardworking first responders, sending out special prayers for their protection. Join us on this insightful journey, and let's connect through our podcast, website, and at upcoming shows.