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The Road to COP30: The Role of Traceability in Combating Deforestation with José Otavio Passos

The Road to COP30: The Role of Traceability in Combating Deforestation with José Otavio Passos

Update: 2025-09-10
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Episode 2 | The Road to COP30 – A Series with The Nature Conservancy

Deforestation remains one of the most urgent challenges in the global fight against climate change. At the center of this crisis is the Amazon—the world’s largest rainforest and one of Latin America’s most vital ecosystems.

In this second episode of our six-part series, we sit down with José Otavio Passos, Director of the Brazilian Amazon for The Nature Conservancy, to unpack the forces driving deforestation—and the solutions that can turn the tide.

🎧 In this episode, we explore:

  • The powerful economic drivers behind deforestation
  • Why preserving the Amazon creates global climate and biodiversity benefits
  • How the Pará Sustainable Cattle Program is transforming cattle ranching with full traceability

➡️ Subscribe to The Green Hour Podcast and follow the full Road to COP30 series for more in-depth conversations with global sustainability leaders. ________________________________________

About The Green Hour Podcast

The Green Hour Podcast is a global platform that connects sustainability leaders from the public, private, and nonprofit sectors to share insights on sustainable solutions. With a growing audience across six continents, The Green Hour continues to be at the forefront of global conversations on environmental action.

About The Nature Conservancy

The Nature Conservancy (TNC) is a global environmental nonprofit organization that works to conserve the lands and waters on which all life depends. Founded in 1951 in the United States, TNC partners with local communities, governments, and private businesses to protect biodiversity and address climate change through various methods, including land purchases, conservation easements, and the promotion of sustainable practices.

Important Links

The Nature Conservancy website: https://www.nature.org/en-us/

The Green Hour Podcast website: https://thegreenhourpodcast.com/

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The Road to COP30: The Role of Traceability in Combating Deforestation with José Otavio Passos

The Road to COP30: The Role of Traceability in Combating Deforestation with José Otavio Passos