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In B2B, your brand isn’t just a logo or a tagline, it’s the culture behind the company. From how your teams work together to how they show up for clients, culture shapes the story buyers believe and trust. In this episode, we’ll explore the link between culture and brand, why it’s a competitive advantage and how companies can intentionally build culture that drives growth. 

Chit-Cha Toddy
The Chit-Cha Toddy was created by Shawn Chen, beverage director at RedFarm and principal bartender at Decoy in New York City. Chen drew inspiration from the traditional Chinese tea ceremony, aiming to honor tea and his cultural heritage. The drink features osmanthus oolong tea from Taiwan, prized for its delicate flavor and faint nuttiness. At Decoy, it’s often served in a Chinese gaiwan, though it can also be served in a hollowed-out mini pumpkin for a festive twist. The name “Chit-Cha” comes from the respectful way of serving tea in Chinese culture.

Ingredients:
9 oz. George Dickel rye whiskey
3 oz. Benedictine liqueur
6 oz. lemon juice, freshly squeezed
6 oz. ginger syrup*
3 oz. blossom honey
32 oz. osmanthus oolong tea, hot-brewed**
Garnish: 12 lemon half-wheels studded with cloves, mint leaves and cinnamon sugar

Directions:
Add all ingredients into a large hollowed-out pumpkin or a punch bowl, and stir with a wooden spoon until combined.
Divide into 12 hollowed-out mini pumpkins or punch cups.
Garnish each with a lemon half-wheel studded with cloves, a mint leaf and a sprinkling of cinnamon sugar.
*Ginger syrup: Juice 4 ounces fresh peeled ginger root. Add 1 cup extra-fine sugar and stir until completely dissolved. Will keep refrigerated in an airtight container for up to 2 weeks.


**Oolong tea: Steep 8 tsp osmanthus oolong tea with 32 ounces water for 3 to 5 minutes.

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Producer: Zac Hazen

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