Our first guest of season two is the inimitable Mike King. As one of the world's foremost authorities on all things SEO and generative AI, Mike came to school us on:

• The disconnect between Google and SEO tools [00:04:10 ]
• The importance of focusing on user needs and creating content that aligns with different stages of the customer journey, rather than solely targeting specific keywords [00:10:31 ] 
• 3 powerful pieces of low-hanging SEO fruit marketers should pay attention to, but don't [00:16:39 ]
• 2 simple ways to construct better prompts (plus the outsized impact of a MEGA PROMPT) [21:07 ]

Mike King on LinkedIn: https://www.linkedin.com/in/michaelkingphilly/
AIPRM: https://www.aiprm.com/
iPullRank: https://ipullrank.com/
The Science of SEO on Amazon: https://www.amazon.com/Science-SEO-Decoding-Search-Algorithms/dp/1119844835

That's Marketing, Baby is sponsored by the incredible people at ércule (ercule.co) and Teal (tealhq.com).

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