The Secret to Great Advertising: Humor and Honesty with Bernardo González
Description
Here are three things you’ll learn in this episode:
How humor can humanize brands and make ads more memorable.
Bernardo breaks down how the right kind of humor builds connection, makes brands feel approachable, and helps ads stick in people’s minds without trying too hard to be funny.
The importance of taking creative risks, and what to do when they don’t land.
He shares stories of ad concepts that didn’t hit the mark and explains how testing, timing, and self-awareness can turn misfires into valuable creative lessons.
Why being honest and relatable in marketing drives deeper audience trust.
Bernardo emphasizes that authenticity outperforms perfection, showing real experiences and genuine emotion makes audiences believe in your message.
About Bernardo González and Amazon:
- Website: http://bernardogonzalez.net/
- Social: [https://www.linkedin.com/in/bernardo-gonzález-b3568058/](https://www.linkedin.com/in/bernardo-gonz%C3%A1lez-b3568058/)
- Website: https://penji.co/pricing/
- Subscribe to Penji’s YouTube Channel: https://www.youtube.com/@dotpenji
- Subscribe to Penji's Podcast Channel: https://www.youtube.com/@penjipodcast
United States
