Are you looking to land more corporate clients with bigger budgets? Are you tired of having optimistic sales conversations only for your prospects to come back to you with a ‘no’?

Selling to large corporates can be more complex than selling to smaller businesses, but the rewards can be far greater.

In this episode, I’m joined by James Connolly. James is a business development expert and CEO at Forward Foundry. He’s managed accounts at Microsoft and GSK and grew the UK tech unicorn Darktrace from four to thirty two people with a $22 million yearly revenue.

James shares with us the most powerful tactics that he’s developed over his ten years of business development experience. If you want to stay in control of the sales process and build better relationships with bigger clients, this episode is for you.

Covered in this episode:

• The key differences between pitching to large corporates vs. smaller prospects.


• The 3 common mistakes people make when pitching to corporates.


• Identifying who’s really making the buying decision.


• How to get prospects halfway to deciding to buy before even speaking with them.


• How to win over the whole C-suite so you can stay in control of the buying process.


• Getting prospects to take notice when reaching out on LinkedIn.


• Avoiding the scarcity mindset so you can push through the ‘no’s.

If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.

LEARN MORE

Forward Foundry - https://forwardfoundry.io/

Forward Foundry on YouTube - https://www.youtube.com/@ForwardFoundry

The Creative Life - https://www.mattessam.co.uk/

Apply to work with Matt - https://resources.mattessam.co.uk/creative-life-accelerator

CONNECT

James Connolly on LinkedIn - https://www.linkedin.com/in/jamesjconnolly/

Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/

LISTEN

Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT

Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799

YouTube - https://www.youtube.com/@Matt_Essam