Want to learn the secrets to driving an engaged community of over 500,000 people across all the major social channels? Of course you do. It's what countless brands and marketers try to do every single day, with mixed success. Thankfully, we sat down with Sophie Miller to uncover her secrets for you.

Founder of the online marketing community Pretty Little Marketer, Sophie is a public speaker, community builder and content creator who has built her community to over 500,000 across platforms. How? Through relatable, insightful, engaging content delivered regularly and with purpose. ✅

In this podcast, Billy and Sophie discuss the essential elements of building a successful community around a brand. They explore the importance of growth, engagement, and retention, her journey in creating Pretty Little Marketer and what the future of community engagement may look like. 

Whether you're trying to build a community of fans, customers, subscribers, newsletter readers, event attendees, digital consumers... the highly actionable tips in this episode should help you get one step closer. Let us know your thoughts in the comments!

Breakdown ✍️

• 🌱 Grow, engage, retain are the three core principles of community building
• 🤝 Why relatability and connection are key to fostering a loyal audience
• 🤳 How to choose the right platform for your brand
• 🏠 Why community is more than just responding to comments
• 💬 How small changes in language can significantly impact brand perception
• 👁️ Why in-person connections and employee-generated content could be the future
• + much more!

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Socials 🤳

Follow Sophie on LinkedIn: https://www.linkedin.com/in/sophiealicemiller/
Follow PLM on LinkedIn: https://www.linkedin.com/company/prettylittlemarketer/
Follow Billy on LinkedIn: https://www.linkedin.com/in/billy-truswell-94535011a/

Check out Pretty Little Marketer at https://www.prettylittlemarketer.com/

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About 💡

The Marketer's Debrief Podcast is a 20-minute debrief of the campaigns, innovations and strategies shaping the marketing industry right now, through the insight of inspiring global marketers. New episodes dropping every month.

Listen & subscribe now: 

Apple - https://apple.co/36iLQk2
Spotify - https://spoti.fi/2PacXIt

Journey Further is a global performance marketing agency delivering Clarity at Speed for the world's leading brands, with offices in London, Leeds, Manchester and New York City.

Find out more: https://www.journeyfurther.com/

00:00 - Introduction
01:35 - Building Community: The Core Principles
04:49 - The Birth of Pretty Little Marketer
07:12 - Connection Points: Relatability and Engagement
08:55 - Choosing the Right Platforms for Engagement
11:10 - Debunking Community Myths
12:09 - Authenticity in Brand Communication
14:23 - Navigating Content Plateaus
16:04 - Future Trends in Community Engagement
18:10 - Recommended Reading: Community is Your Currency