The Self-Fulfilling Prophecy Of Wellness In Spas #928
A Self-Fulfilling Prophecy is an 'individual's expectations about another person or entity eventually result in the other person or entity acting in ways that confirm the expectations.'
That's what's happening with Wellness in Hotel Spas.
I don't believe that the push towards Wellness in Hotel Spas is necessarily demand-led.
But I do believe that hotels are, once again, looking for Spas to bring them the shiny new thing.
That shiny new thing at this time is Wellness.
I do not believe that this will be the right, long-term strategy for all Spas - or indeed most Spas.
At the high end? Sure. But for the vast majority, I don't think so.
I've spoken and written about this extensively before.
In fact, I have a few FREE eBooks on my site that you can take a look at if you want to dive in a bit deeper.
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