The Simple Email Trick That Will Bring in More Donations - Ep. 5
Description
🔗 Resources & Links: 📌 Get my Free Email Writing Prompts List → Here
📌 Watch my full email marketing training → https://www.bernadettemack.com/offers/rJ8oxfNZ/checkout
📌 More fundraising & nonprofit strategy at BernadetteMack.com
In This Episode, You’ll Learn:
✅ Why most nonprofit emails get ignored (and how to fix it)
✅ The 3:1:1 Email Strategy for donor engagement
✅ How to structure a simple, effective email sequence without overthinking it
✅ The power of sending value-packed, non-ask emails to build trust
✅ Easy ways to batch, automate, and test your emails for better results
Key Takeaways:
🔹 Stop only emailing when you need money. Build relationships with your donors year-round.
🔹 The 3:1:1 Email Strategy: 3 value-packed emails, 1 donor story, and 1 fundraising ask.
🔹 Keep emails short, easy to read, and from a real person—not a faceless organization.
🔹 Batch and automate your emails to stay consistent (because life gets busy!).
🔹 Test different subject lines and email formats to see what works best for your audience.
💡 Challenge for This Week: Try the 3:1:1 Email Strategy for your next donor email campaign. Does it change how donors engage with your emails? Message me on LinkedIn or leave me a voicemail at (914) 297-7692—I’d love to hear your results!
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