DiscoverGrowth Marketing TodayThe Six User Onboarding Mistakes You Should Avoid with Melanie Crissey, Product Marketing Manager at FullStory (GMT094)
The Six User Onboarding Mistakes You Should Avoid with Melanie Crissey, Product Marketing Manager at FullStory (GMT094)

The Six User Onboarding Mistakes You Should Avoid with Melanie Crissey, Product Marketing Manager at FullStory (GMT094)

Update: 2020-06-18
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Description

When they redesigned FullStory’s onboarding process, Melanie Crissey, Product Marketing Manager at FullStory, scored some definite wins. However, her team also made a few mistakes along the way. In this episode, Melanie shares the six onboarding mistakes they made so you can avoid them! 

In episode 94, you'll learn:

  1. How product-led growth can help traditional sales teams grow the company

  2. How you can avoid your user onboarding from becoming over-bloated

  3. The 6 onboarding mistakes you should avoid and how to address them

Sponsor For This EpisodeThis episode is brought to you by Superside. Built for Marketing, Creative, Product Design and Strategy teams, Superside makes it easy to bring your ideas to life. With a dedicated team assigned to all subscription customers, Superside delivers game-changing design at lightning fast speeds with no pricing surprises. Create an account and get started, or better yet,  book a demo to see it in action at superside.com.
Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, and more at https://patreon.com/growthtoday
Key Discussion Points

  • [01:57 ] What FullStory is and what it’s all about

  • [03:14 ] Her role and responsibilities at FullStory

  • [04:27 ] What FullStory is focusing on right now

  • [06:51 ] How having a conversation can help improve the user experience

  • [08:42 ] How product-led growth can help traditional sales teams grow the company

  • [11:57 ] What onboarding looked like in 2017

  • [14:21 ] Her thoughts on activation emails

  • [16:25 ] Negative changes she has seen in terms of user onboarding

  • [17:50 ] How she was able to prevent onboarding from becoming over bloated

  • [19:06 ] How the sales team qualifies the people they’ll call

  • [20:30 ] The 6 onboarding mistakes product-led businesses should avoid and how to address them

  • [25:35 ] Things she’s excited to experiment with that’s related to user onboarding

  • [28:20 ] Her advice for those who are in charge of user onboarding

  • [29:35 ] Where people can find her

 

★ Support this podcast on Patreon ★

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The Six User Onboarding Mistakes You Should Avoid with Melanie Crissey, Product Marketing Manager at FullStory (GMT094)

The Six User Onboarding Mistakes You Should Avoid with Melanie Crissey, Product Marketing Manager at FullStory (GMT094)

Ramli John