Rosanna Vitiello is an urban strategist, cultural researcher and co-founder of The Place Bureau — a research, strategy and design studio connecting people with the stories of their environments. In this episode, she joins Dave and Matt to explore what really makes a place — and how cities speak to us if we learn to listen.



From the chaotic charm of Naples to the breezy theatricality of Bournemouth, Rosanna traces how the sea, the street and the smell of coffee (and even rubbish) can reveal the soul of a city. She discusses her work helping communities shape the future of their environments, why places are more than just buildings, and how understanding the “lexicon” of a city can unlock its shared identity.



Discover more about Rosanna’s work at theplacebureau.com



Join the conversation on her Substack: theplacebureau.substack.com



Get involved in defining and designing places for tomorrow: https://www.theplacebureau.com/toolkit