The Spa Industry's Long Lingering Identity Crisis #981
Are Spas Essential or Non-Essential?
Are Spas a Luxury or a Budget purchase?
I think if you asked most non-Spa people they would say Spas are a Non-Essential Luxury item.
Is that how we actually want to be perceived as an industry?
Many felt Spas got the short end of the stick when it came to re-opening after the COVID-19 lockdowns.
But if we really are a Non-Essential Luxury Industry, what choice did the governments have?
If the Spa Industry wants to change the way it is perceived, to change its identity, we need to look at what we do and say.
What is the image portrayed in the Spa Media? What Spas are winning all the Spa Industry Awards?
The answer - Non-Essential Luxury .
Agree or Disagree?
#spaindustry #spas #brandimage