The Storytelling of Analytics with Isaac Munoz ’22
Description
From Texas Tech University, Texas A&M University - Commerce, and Texas University, Isaac Munoz has finally followed his heart to join the Texas A&M family. Munoz is the Associate Vice President of Marketing, Strategy, and Insights at Texas A&M University. Originally starting in analytics, Munoz has journeyed to strategy and insights to break down a consumer's decision-making. Munoz discusses how his many ventures in his life thus far have prepared him to understand the “why” in consumer marketing and insights. From continuous learning to making informed decisions, Munoz shares his knowledge on how to market best, and what he can do for his Texas A&M community.
Chapters:
0:22 : Munoz’s role at Texas A&M University
5:53 : Sports and media
9:15 : TU (Texas University) to TAMU (Texas A&M University)
11:40 : The prep time
15:48 : Continuous learning
17:00 : Marketing and its creativity in campaigns & case studies
24:20 : Customer insights & research
29:24 : Ready to launch
32:17 : What’s now & what’s next
United States
