The Surprising Truth About 'Green' Brands | Chaitsi Ahuja | Brown Living | What's Your Mantra?
Description
🌱 How Chaitsi Ahuja is Making India More Sustainable?
In this powerful episode of What's Your Mantra, we speak with Chaitsi Ahuja, founder of Brown Living, India’s first plastic-free marketplace.
Discover how a single beach cleanup led to a full-blown eco-mission to fight plastic pollution and promote zero-waste living.
💡 Topics Covered: Sustainable living tips for beginners Plastic-free product alternatives.
Why sachet packaging is harming rural India
What is multi-layer plastic (MLP) & why it’s dangerous
How to live zero waste in India
Building eco-friendly businesses in India
Chapters:
00:00 – 01:18 – Introduction: Are we giving back to nature?
01:19 – 03:56 – Meet Chaitsi Ahuja, Founder of Brown Living
03:57 – 05:59 – The beach cleanup that changed her life
06:00 – 08:48 – What is multi-layer plastic (MLP)?
08:49 – 10:19 – The birth of Brown Living & early research
10:20 – 13:00 – What does “sustainability” actually mean?13:01 – 15:35 – Brown Living’s 5-step “Brown Lens” framework
15:36 – 20:45 – The sachet shampoo crisis in rural India
20:46 – 26:13 – Can we fix plastic waste at scale?
26:14 – 30:00 – Easy ways to start sustainable living at home
30:01 - 31:10 - Rethinking Skincare: Less is More
31:11 - 32:02 - Why Label Literacy Matters
32:03 - 34:20 - Trust, Regulations & Consumer Reality 34:21 - 36:00 - Convenience vs Sustainability
36:01 - 37:25 - Navigating Health Myths & Info Overload 37:26 - 39:13 - The Rise of Conscious Artisans
39:14 - 40:08 - From Arrowroot to Enzymes: Natural Alternatives
40:09 - 43:01 - Eco-Innovation: Packaging & Design Matters
43:02 - 48:05 - Greenwashing vs Genuine Sustainability 48:06 - 54:12 - Building Brown Living & a Sustainable Future
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