The TikTok moment for Australia’s luxury retail sector
Update: 2024-08-21
Description
Luxury retail brands. They’re in demand in Australia right now and you might be surprised by who’s buying these high-end products. Forget the Boomers and Gen X, its Millennials and Gen Z who have a growing appetite for luxury, fuelled by their favourite influencers on TikTok and Instagram.
These younger consumers helped push luxury retail trade in Australia to a record $6.2 billion in 2023 and the smart retail landlords are taking note. To discuss the trends, we’re joined by Tomi Grainger - most recently the Creator Engagement Partnerships Lead at TikTok - and by CBRE’s Sheree Griff.
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