The Tradwife Rises with Sarah Archer
Digest
This episode of You're Wrong About explores the rise of the "tradwife" figure on social media, a woman who embraces traditional gender roles and domesticity. Hosts Sarah Marshall and Sarah Archer delve into the history of home economics and kitchen design, tracing the evolution of the "model housewife" from the early 20th century to the present day. They discuss how the tradwife movement is a response to the "girl boss" culture of the past decade, and how it can be seen as a form of opting out of both consumerism and public life. The episode also examines the performative nature of tradwife content, questioning whether the tradwife is a real person or an illusion created for social media. Ultimately, the hosts argue that the tradwife movement is a dangerous fantasy that offers false promises of freedom and fulfillment. They emphasize the importance of community and shared resources, arguing that women's true power lies in their ability to connect with and support each other.
Outlines
![](https://s3.castbox.fm/webstatic/images/book.5d108c35.png)
Introduction
This Chapter introduces the topic of the tradwife and its recent rise on social media. Sarah Marshall shares her initial fascination with the tradwife figure and her desire to understand its appeal.
![](https://s3.castbox.fm/webstatic/images/book.5d108c35.png)
The Tradwife Rises
This Chapter delves into the history of home economics and kitchen design, tracing the evolution of the "model housewife" from the early 20th century to the present day. The hosts discuss how the tradwife movement is a response to the "girl boss" culture of the past decade, and how it can be seen as a form of opting out of both consumerism and public life.
![](https://s3.castbox.fm/webstatic/images/book.5d108c35.png)
The Tradwife's Opt-Out
This Chapter examines the performative nature of tradwife content, questioning whether the tradwife is a real person or an illusion created for social media. The hosts discuss the dangers of opting out of public life and the importance of community and shared resources.
![](https://s3.castbox.fm/webstatic/images/book.5d108c35.png)
The Tradwife's False Promise
This Chapter concludes the episode with a discussion of the tradwife movement's false promises of freedom and fulfillment. The hosts argue that the tradwife movement is a dangerous fantasy that offers no real solutions to the problems of modern life.
Keywords
tradwife
A term used to describe a woman who embraces traditional gender roles and domesticity, often associated with a focus on homemaking, cooking, and raising children. The term has gained popularity on social media, where tradwife influencers often share content about their lifestyle and values.
home economics
A field of study that focuses on the management of the home and family, including topics such as cooking, sewing, budgeting, and child care. Home economics has a long history, dating back to the late 19th century, and has evolved over time to reflect changing social and economic conditions.
kitchen design
The process of planning and creating the layout, features, and aesthetics of a kitchen. Kitchen design has been influenced by a variety of factors, including technological advancements, changing social norms, and evolving ideas about the role of women in the home.
girl boss
A term used to describe a woman who is ambitious, successful, and independent, often associated with entrepreneurship and self-made success. The term gained popularity in the early 2010s, but has since been criticized for its focus on individual achievement and its potential to perpetuate capitalist values.
consumerism
The practice of buying and using goods and services, often driven by advertising and marketing. Consumerism has been a defining feature of modern society, and has been linked to a variety of social and environmental problems.
public life
The sphere of activity that takes place outside of the home, including participation in politics, civic organizations, and social movements. Public life is essential for a healthy democracy and for fostering a sense of community.
community
A group of people who share a common interest, location, or identity. Community is essential for human well-being, providing a sense of belonging, support, and shared purpose.
Dolores Hayden
An American architectural historian and feminist scholar known for her work on the history of women and the built environment. Her book "The Grand Domestic Revolution" (1981) is a seminal work on the history of home economics and the role of women in the home.
Moira Donigan
An Irish-American writer and journalist known for her work on gender, culture, and politics. She is the host of the podcast "In Bed with the Right" and has written for publications such as The Guardian and Bookforum.
Pozla
An adage of internet culture that describes the phenomenon of people mistaking satire or parody for sincere expressions of extreme views. The term is often used to explain the spread of misinformation and conspiracy theories online.
Q&A
What is a "tradwife" and why is the figure gaining popularity on social media?
A "tradwife" is a woman who embraces traditional gender roles and domesticity, often associated with a focus on homemaking, cooking, and raising children. The term has gained popularity on social media, where tradwife influencers often share content about their lifestyle and values. The rise of the tradwife figure can be seen as a response to the "girl boss" culture of the past decade, which has been criticized for its focus on individual achievement and its potential to perpetuate capitalist values. The tradwife movement offers a counter-narrative that emphasizes traditional values and a rejection of hustle culture.
How does the history of home economics and kitchen design relate to the tradwife movement?
The history of home economics and kitchen design is intertwined with the evolution of the "model housewife" from the early 20th century to the present day. The hosts trace the development of the modern kitchen as a space designed for efficiency and productivity, often with a focus on making women's work in the home more "professional." They argue that this history has contributed to the idea that women's work is inherently domestic and that their primary role is to care for the home and family. The tradwife movement can be seen as a continuation of this tradition, albeit with a more explicitly conservative and traditionalist bent.
What are the potential dangers of the tradwife movement?
The hosts argue that the tradwife movement is a dangerous fantasy that offers false promises of freedom and fulfillment. They point out that the tradwife lifestyle often involves a significant surrender of personal freedom and autonomy, and that it can be difficult to escape the expectations and pressures of traditional gender roles. They also express concern about the potential for the tradwife movement to be used as a tool for political manipulation and to promote conservative ideologies.
What is the importance of community and shared resources in the context of the tradwife movement?
The hosts emphasize the importance of community and shared resources, arguing that women's true power lies in their ability to connect with and support each other. They argue that the tradwife movement's emphasis on isolation and self-sufficiency is ultimately harmful, and that women need to be able to rely on each other for support and solidarity. They also point out that the tradwife movement's focus on traditional gender roles can perpetuate harmful stereotypes and limit women's opportunities.
Is the tradwife a real person or an illusion created for social media?
The hosts raise questions about the performative nature of tradwife content, questioning whether the tradwife is a real person or an illusion created for social media. They point out that many tradwife influencers are creating content for entertainment and profit, and that their lifestyle may not be a true reflection of their actual lives. They also discuss the phenomenon of "Pozla," where satire or parody can be mistaken for sincere expressions of extreme views, and how this can contribute to the spread of misinformation and conspiracy theories.
What are some of the key takeaways from the episode?
The episode highlights the dangers of romanticizing traditional gender roles and the importance of community and shared resources. It also emphasizes the need to be critical of social media content and to recognize the performative nature of online identities. Ultimately, the hosts argue that women's true power lies in their ability to connect with and support each other, and that they should not be limited by traditional expectations or false promises of freedom.
Show Notes
Sarah Archer came by to make an episode from scratch. What's the real history of the American housewife? Where did the tradwife come from, and why? Is she okay? Will we be okay? And who is she churning all that butter for?
Sarah Archer's accompanying Substack post https://open.substack.com/pub/saraharcher/p/going-to-business
Sarah Archer's bibliography
Clips:
Mrs. Modern versus Mrs. Drudge from The Middleton Family at the 1939 New York World's Fair (produced by Westinghouse) https://youtu.be/vH2Lpl-UB64?si=vtVFAWhAvkDq-EOE
Design for Dreaming from General Motors 1956 Motorama featuring the Frigidaire “Kitchen of the Future” display https://youtu.be/4_ccAf82RQ8?si=mzVREYgY-d2yWcCl
“Total Electric Home,” Westinghouse, 1959 https://youtu.be/IRrMLaiiAGY?si=aoc-7PQfSQIEZW5r
The Frankfurt Kitchen at MoMA: https://www.youtube.com/watch?v=6T3EM872x-A
Articles Books and Pods:
Dolores Hayden, Grand Domestic Revolution: https://mitpress.mit.edu/9780262580557/the-grand-domestic-revolution/
Kathleen Belew, Bring the War Home: https://www.hup.harvard.edu/books/9780674286078
“Wife Sentences,” Moira Donegan https://www.bookforum.com/print/3004/lisa-selin-davis-s-confused-history-of-homemakers-25336
“Trad Wives,” In Bed with the Right https://podcasts.apple.com/us/podcast/in-bed-with-the-right/id1696774612?i=1000651855063
Support You're Wrong About:
Bonus Episodes on Patreon
Buy cute merch
Where else to find us:
Sarah's other show: You Are Good
[YWA co-founder] Mike's other show: Maintenance Phase
Links:
https://www.teepublic.com/stores/youre-wrong-about
https://www.paypal.com/paypalme/yourewrongaboutpod
https://www.podpage.com/you-are-good
http://maintenancephase.com