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The Truth About AI Chatbots in Marketing (and How It Can Be Fixed)

The Truth About AI Chatbots in Marketing (and How It Can Be Fixed)

Update: 2025-12-02

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Sid Sudhakaran, Head of Data Strategy & Engineering for North America at Kantar, explains the benefits of the company’s ambitious AI assistant: KAiA. He explains how it democratizes data, when chatbots work for marketers (and when they don’t), and the real customer pain points they are tackling each and every day.

For Further Reading:

Embedding Artificial Intelligence in the World’s Largest Companies

Leveraging GenAI for Connected Insights

Kantar forecasts ten marketing trends for 2026 strategic planning

MMA and Kantar unveil how consumers are using AI

More about KAiA

Listen on your favorite podcast app: https://pod.link/1715735755

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The Truth About AI Chatbots in Marketing (and How It Can Be Fixed)

The Truth About AI Chatbots in Marketing (and How It Can Be Fixed)

Sid Sudhakaran, Rex Briggs, Greg Stuart