The Truth About How To Position Your Expertise
Description
Today my guest on the I Want To Know podcast is Alicia Johnson. Alicia helps communities and community-centered organizations prepare, respond, and recover from disaster. You can learn more about her work at twolynchpinroad.com and through her newsletter Ready for Anything. As an emergency manager with two decades of on-the-ground experience, she brings connection and peace of mind to those she works with.
Here are some of the most valuable moments in our conversation:
00:00 - Introduction
10:19 - Derek Sivers Podcast Strategy Is Brilliant!
11:14 - Do This Before You Start A Podcast (4 Steps)
37:40 - People Will Pay For Your Expertise If You Understand This
Show Notes
👉 Watch this episode on YouTube
Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling by Eric Nuzum
Positioning: The Battle for Your Mind by Al Ries & Jack Trout
To Connect with Alicia Johnson
Website: https://twolynchpinroad.com/Â
To connect with Josh Spector:
Newsletter: Fortheinterested.com/subscribe
Skill Sessions: Joshspector.com/sessions
Consulting: Joshspector.com/consulting
Twitter: @jspector
Apply to be a guest on the show: Joshspector.com/questions
Intro Music Provided By Uppbeat
United States
