The Truth About Scaling AI to the Corner Shop: Square's Quest for Simplicity
Update: 2025-10-22
Description
Willem Ave, Square's Global Head of Product, joins host David Savage to discuss Square's evolution from a card reader to an ecosystem of banking and software.
Together they unpack the strategy behind bringing advanced AI tools (like virtual CFOs and CMOs) to small, independent businesses helping drive economic empowerment. Willem explains how Square balances rapid feature growth with the commitment to simple, design-led experiences that sellers can trust.
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