The Truth about Hashtags and Mentions on Social Media
Hashtags are a great way for social media platforms to curate posts based on topics set by the content poster.
Mentions are ways to alert other account owners that they are being talked about.
Hashtags can help you improve visibility if they are used correctly but do not generally mean that you will see a big growth using them.
To use them effectively, add a few specific hashtags to your posts, and more importantly, make sure your account is set to public.
Some of the best hashtag types to use are
- Location Hashtags
- Branded Hashtags
- Holiday/Event-related hashtags
At the end of the day, check the impact that hashtags are making on your posts if you are a business account.
If the effect of hashtags is minimal, you probably don't need them.