If your car could change from one day to the next, downloading and applying new features as easily and often as the contents of your favorite news site – what would you pay? More importantly, perhaps, what should you pay? Today you’re required to shell out for all the features when you drive off the lot, but should you pay for four-wheel drive or turbocharging if you seldom use it? We talk with Zuora to understand what moving to a subscription model will mean for car makers and future owners.

To find out more about Zuora and the 'Subscription Economy', check out the BlackBerry ThreatVector Blog here.