The Winners' Series: Best Use of Digital - ManpowerGroup
Update: 2021-03-10
Description
ManpowerGroup was crowned the winner of APSCo’s Best Use of Digital for Defence Force Recruiting’s 2020 National Submarine Tour and Competition – an online gaming experience to provide potential candidates an insight into the life of a submariner.
The competition was a great success with a 2500 percent increase in ‘submariner officer’ applications year on year.
Hosted by Chantell Neale from Awards’ sponsor Ayers Group, Defence Force Recruiting’s Leanne Hayter explains how turning to gaming boosted interest in naval careers and ultimately led to its APSCo Award win.
To learn more about APSCo Australia, head to au.apsco.org
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