DiscoverThis Working LifeThe art and science of brainstorming and why so many get it so wrong
The art and science of brainstorming and why so many get it so wrong

The art and science of brainstorming and why so many get it so wrong

Update: 2020-09-13
Share

Description

When your boss mentions "brainstorming" what do you picture - rapid, creative, ideas generation or death by Post-it Note?

Pick up your permanent markers and unroll that butcher’s paper because we’re diving into the art and science of brainstorming - what works, what doesn’t and why some people are doing it all wrong.



GUESTS

Professor Gerard Puccio, organisational psychologist from Buffalo State

Art Markman, Professor of Psychology and Marketing at the University of Texas, Austin.



CASE STUDIES

Sarah Crowley, transport and precinct planning specialist

James Atkins, director and strategic planning facilitator
Comments 
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

The art and science of brainstorming and why so many get it so wrong

The art and science of brainstorming and why so many get it so wrong