The changing story of charity comms with Kirsten Walkom
Global charities and NGOs haven't escaped reputational scrutiny in recent years. As global communications director for Save the Children International, Kirsten Walkom is steering a new approach to storytelling and communications.
The sector remains heavily reliant on powerful case studies and a sense of 'doing good'. But new levels of transparency and scrutiny mean that organisations like Save the Children have to be more agile and sophisticated in their public engagement.
This episode is a must-listen for anyone thinking of going into charity comms, or anyone who wants to understand the fascinating challenge of steering the reputation of a major international charity.
Issues heavy - but light in texture: listen to Mike and Kirsten in conversation!