DiscoverThe Morning EditionThe dark side of Australia's online fashion giant
The dark side of Australia's online fashion giant

The dark side of Australia's online fashion giant

Update: 2022-12-22
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The Iconic is one of Australia’s biggest online fashion and lifestyle retailers. For years, the company has portrayed itself as a champion of the Australian fashion industry and built a reputation as a progressive company focused on diversity and inclusivity.


But a recent investigation from The Age and Sydney Morning Herald has uncovered a very different story - a story of underpaid staff, deplorable working conditions, and alleged exploitation of brands the company purports to promote. 


Today, national fashion editor Melissa Singer joins culture editor Osman Faruqi to discuss the ugly side of The Iconic and the human cost of online retail.

Subscribe to The Age & SMH: https://subscribe.smh.com.au/

See omnystudio.com/listener for privacy information.

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The dark side of Australia's online fashion giant

The dark side of Australia's online fashion giant

The Age and Sydney Morning Herald