Thinking like an amateur will keep you stuck as an amateur. Thinking like a pro will take you to the top. 

In today’s episode of Mics to Millions, we’re joined by Ella Lucas-Averett, host of On Air with Ella, a show ranked in the top 0.5% of podcasts. With over 25,000 monthly downloads and a podcasting career spanning back to 2015, she shares hard-earned wisdom on podcast growth, audience engagement, and standing out in the crowded health and wellness space.

In this episode, you’ll learn:

• How podcasting has evolved since 2015 and why standing out today requires a clear brand, strategic engagement, and high-quality content.


• The secret behind Ella’s strong listener relationships—how she transitioned from email engagement to meaningful Instagram DMs.


• The biggest lessons learned from taking an 18-month podcasting hiatus and how she successfully rebuilt her audience from scratch.


• Why she believes good interviewing is a skill that requires intentional editing and pacing to maximize listener value.


• Her unique marketing strategies, from local newspaper ads to business cards with QR codes, and how non-traditional advertising can help podcasters reach new audiences.


• The importance of overcoming fear of visibility and why she didn’t actively promote her own podcast for eight years.

If you’re looking for insights from a seasoned podcaster who has successfully navigated the ups and downs of the industry while maintaining authenticity, this episode is for you!

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💡 For additional tips:

Check out our blog: https://podwritten.com/blog/

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Connect with Ella Lucas-Averett:

Instagram: https://www.instagram.com/onairwithella

Website: https://www.onairella.com/

❤️ Have questions or just want to say hi? Drop us an email at sam@podwritten.com