The most important sales lesson I've learned
Update: 2019-08-07
Description
In this episode of InkSoft’s SellMoreMerch Podcast, I share one of the most important sales lessons I’ve learned.
Listen now to hear how:
- You can use ‘anchoring’ to help guide prospective customers in the sales process.
- You should use confidence as a simple way to reduce risk and establish trust.
- You can (and should) open the door to differentiation.
- You can move away from ‘pricing’ onto other important buying considerations.
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