In Part II of this conversation, Dr. Bahijja Raimi-Abraham interviews Professor Joseph Devlin (Joe) on various topics related to psychology and consumer behavior. They discuss Joe's research on the relationship between male genitalia size perception and interest in high-end sports cars, the concept of addressable TV advertising, and the impact of extreme experiences on creativity. They also debunk common brain myths, such as the idea that we only use 10% of our brain and the notion of being left-brained or right-brained. Overall, the conversation highlights the importance of understanding human behavior and the role it plays in various aspects of life.

Takeaways

• Perception of male genitalia size can influence interest in high-end sports cars, particularly for men over 30 who may feel less well-endowed.


• Addressable TV advertising, which delivers more relevant ads to consumers based on general information about their household, can enhance advertising effectiveness and improve memory and engagement.


• Engaging in extreme experiences, such as traveling to new environments or participating in unique activities, can enhance creativity and provide a break from day-to-day worries.


• The myth that we only use 10% of our brain is false; the brain is fully utilized, and learning and improvement are possible throughout life.


• The idea of being left-brained or right-brained is also a myth; both hemispheres of the brain are involved in analytical and creative processes.


• During sleep, the brain remains active, performing tasks such as waste removal and healing, while external senses take a break.

Keywords

psychology, consumer behavior, male genitalia size, sports cars, addressable TV advertising, extreme experiences, creativity, brain myths

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