DiscoverBarclays New FrontiersThe power of machine learning | Oliver May from Streetbees
The power of machine learning | Oliver May from Streetbees

The power of machine learning | Oliver May from Streetbees

Update: 2019-11-05
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Streetbees are transforming the way brands do research. Through a global community of 2.6m users or 'bees', each armed with a smartphone app - Streetbees are able to carry out unique in the moment research when a user is purchasing or using a product, transforming the richness and timeliness of the insights.


In this episode Oliver May, Co-Founder and COO of Streetbees explains how they use techniques such as machine learning to analyse rich, qualitative data and turn it into actionable quantitative insights.

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The power of machine learning | Oliver May from Streetbees

The power of machine learning | Oliver May from Streetbees

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