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The quest for the travel super app

The quest for the travel super app

Update: 2021-11-10
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Nina Herold does not buy the idea that business travel isn’t coming back post-pandemic. Even with more employees working remotely, even with Zoom and async creeping toward the mainstream, plenty of people will still get on planes, trains and highways to get the job done.

That doesn’t mean business travel won’t change, though. Herold, the chief product and operations officer at TripActions, thinks it might change a lot. Rather than travel for sales calls, employees might travel to quarterly team all-hands offsites; rather than a few people traveling constantly, everyone might travel a little. Most of all, Herold said, TripActions has found that a pandemic spent at home has made everyone rethink how, why and when they travel. And that there’s a big market to be won in that transition.

Investors seem to agree: TripActions, which laid off nearly 300 people at the beginning of the pandemic, has since raised two huge funding rounds and is now valued at $7.25 billion, nearly doubling the company’s valuation from two years ago. Boosted by huge growth and that massive pile of cash, TripActions is now set on an equally big goal: building the super app for travel.

Herold joined the Source Code podcast to talk about how travel is changing; what a travel super app might look like; why booking travel and filing expenses is still such a painful process; and why the difference between Basic Economy, Main Cabin, Economy Plus, Economy Comfort and Main Cabin Extra is such a tricky one to help users solve.

For more on the topics discussed in this episode:

For all the links and stories, head to Source Code’s homepage.

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The quest for the travel super app

The quest for the travel super app

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