The rise of green hushing, with Steve Pearce, Kyocera
Update: 2023-11-13
Description
Steve Pearce, Group Head of Marketing at Kyocera joins Louella to talk about the phenomenon of ‘greenhushing’ and why some companies lack the confidence to talk about their genuine environmental achievements.Steve underlines the importance of making customers, colleagues, prospects and future employees aware of the sustainability performance of the business, and how bringing channel partners on the journey is proving successful.Louella and Steve discuss the lack of transparency over the impact of digital documents and server use and why printed documents shouldn’t always be seen as the “bad guy”. They also explore the advantages of extending product life and support and the need for the industry to reject disposable technology.Steve concludes with a call for collaboration across the industry to share knowledge and best practices to advance sustainability.
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