DiscoverAustralian Business PodcastThe sibling startup story behind Blossom
The sibling startup story behind Blossom

The sibling startup story behind Blossom

Update: 2025-11-09
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In this episode of the Australian Business Podcast, host Gemma Mitchell sits down with Ali and Gaby to unpack how they spotted a gap in the market, validated a niche idea, and scaled a trusted investing platform in one of the most regulated industries.




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Ali and Gaby Rosenberg from Blossom talk about:


– Spotting the gap in Australia’s fixed-income market and validating the demand


– Launching a fintech startup during the uncertainty of COVID-19


– How they went from idea to app in under a year


– The challenges (and perks) of building a company with your sibling


– Funding their startup and finding their first thousand users


– The early growth strategies that helped Blossom stand out


– The hardest parts of scaling — from compliance to culture


– Leadership lessons learned the hard way as young founders


– Their advice for anyone dreaming of starting a purpose-driven business




Resources for this episode


Blossom


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DISCLAIMER:


This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG):


https://www.rask.com.au/fsg

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The sibling startup story behind Blossom

The sibling startup story behind Blossom

Rask