DiscoverPunk CX: Customer Experience Insights with Adrian SwinscoeThe terms deflection and containment should be banned - Interviews from Cisco's WebexOne
The terms deflection and containment should be banned - Interviews from Cisco's WebexOne

The terms deflection and containment should be banned - Interviews from Cisco's WebexOne

Update: 2025-10-16
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Today’s episode of the Punk CX podcast is a three-part episode featuring conversations I had with Vinod Muthukrishnan, the VP & COO for the Webex Customer Experience Business Unit at Cisco, Chang Chang, a Senior Director of Product for Cloud CX Solutions at Cisco and a Cisco Webex customer - Patrick Cornish, a Senior Network Engineer specialising in collaboration Architecture and Engineering at BancFirst, while at WebexOne recently in San Diego. We talk about their highlights from the event, what stood out for them from the slew of announcements and their views about some of the big challenges that organisations are facing in trying to improve their customer service and experience, particularly when it comes to harnessing the potential that new AI-powered innovations offer.



This interview follows on from my recent interview – The State of Customer Engagement – Interview with Chris Koehler of Twilio – and is number 558 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

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The terms deflection and containment should be banned - Interviews from Cisco's WebexOne

The terms deflection and containment should be banned - Interviews from Cisco's WebexOne

Adrian Swinscoe | Customer Experience Strategy Expert