The trouble with 'carbon neutral' — and what comes next
Update: 2025-09-08
Description
Solitaire Townsend and Joel Makower dive deep into the messy, confusing and often misleading world of corporate carbon claims. “Carbon neutral” once carried a certain promise. When Interface, the carpet company, popularized the phrase two decades ago, it felt like a step forward — an early signal that business could take responsibility for its role in the climate crisis. But as Soli and I explore, the term has since morphed into a hall pass for greenwash, a way for some companies to buy absolution without changing much.
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