DiscoverBBNmixtapeThe twain shall meet — Why brand matters to performance marketing
The twain shall meet — Why brand matters to performance marketing

The twain shall meet — Why brand matters to performance marketing

Update: 2021-10-26
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Brand marketers and performance marketers often work at cross-purposes or worse, cross swords. Our guest, Rodger Jones, brand strategy director at Bader Rutter, reminds the performance marketers among us about the relevance and importance of brand strategy.

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The twain shall meet — Why brand matters to performance marketing

The twain shall meet — Why brand matters to performance marketing