In Episode 4 of Summit Series, Mukul Arora (Partner, Elevation Capital) speaks to Vidit Aatrey (Co-founder and CEO, Meesho) on the zero-to-one journey of building India’s largest social commerce platform.

In the six years since its inception in 2015, the scale at which Meesho operates is spectacular. Today, Meesho has over 13 million registered entrepreneurs on its platform, a majority of whom are women, and over one lakh registered suppliers, most of whom are SMEs and new to the internet. The company has helped generate over INR 500 crore in income for entrepreneurs so far and was valued at USD 2.1 Bn in the most recent round of financing led by Softbank.

In this episode, Vidit speaks about how he and his co-founder (Sanjeev Barnwal) zeroed in on ‘Meesho 1.0’, the insights which led them to pivot the platform towards women, why he believes that less capital is a blessing in disguise for startups, the culture of customer obsession at Meesho and more.