What if your property's WiFi could be a wealth-building machine? In this episode, we sit down with Bill Douglas, CEO of Optic Wise and co-author of *Peak Property Performance*, to unpack how real estate owners are boosting NOI by owning their digital infrastructure.

Bill shares how he turned a 299-unit property from $15 to over $800 in NOI per unit annually—without touching the physical building. If you think "bulk internet" is the move, this episode will flip that script.

TAKEAWAYS

• Why bulk internet deals often sabotage long-term NOI
• How owning your digital infrastructure increases valuation
• The importance of being AI-ready even if you're not AI-active
• The hidden operating savings from unified networks
• How data ownership enhances retention, security, and profitability
• Why most real estate tech investments fail—and how to avoid it

RESOURCES MENTIONED

Peak Property Performance

Optic Wise

FOLLOWS

⁠⁠Oak IQ Investments⁠⁠

⁠Own The Exit⁠

⁠Aaron Investing⁠

⁠Caleb Investing⁠

CHAPTERS

00:00 – Why WiFi Is a Wealth Lever

01:39 – Coral Snake Bite That Changed Everything

03:03 – Turning Around a 14-Year-Old Company

05:03 – The “Insane Bet” That Paid Off

08:06 – Why Real Estate Is Tech-Phobic

12:05 – Bulk Internet is a Trap

15:35 – The Real Cost of ‘Free’ Networks

20:58 – Smart Tech & Tenant Experience

24:05 – Sentiment Analysis & AI Living Units

28:53 – Building AI-Ready Properties

33:05 – $824/Unit Case Study Breakdown

37:15 – Exit Round: Books, Advice, Strategy

KEYWORDS

real estate tech, commercial real estate, multifamily investing, NOI increase, passive income, digital infrastructure, AI in real estate, bulk internet, property technology, smart apartments, building automation, asset valuation, submetering, opex savings, smart locks, passive real estate, real estate investing, infrastructure ROI, future of real estate, property management tech

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