Adam, Joanna, and Zach react to a trio of stories: first, Michelob Ultra has surpassed Modelo as the best-selling beer (by volume) in the United States - is this just because of tariffs and ICE raids, or has AB InBev hit on a winning message? Then, they explore whether a recent Harris poll about beverage preferences at restaurants says anything new about generational shifts in attitudes towards alcohol. Finally, the trio ponder the sale of LALO Tequila to fellow Austin-based drinks company Fifth Generation: can they replicate their incredible Tito's success with another clear spirit? Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.

Joanna is drinking: Beer from The Second Wedge Brewing Co.

Zach is drinking: Caribana at Bramble

Adam is drinking: Burgundy at Claud

Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair

Hosted on Acast. See acast.com/privacy for more information.