Thinking the Unthinkable: Posist’s Marketing Journey - Ashish Tulsian | BTS E9 | SaaSBoomi Podcast
Description
Ashish Tulsian ran a restaurant before building Posist, a software which runs restaurants.
Ashish and his stories go a long way.
Watch this episode for unheard stories and insights like ‘ThugTales of Restaurantpur’ - an unthinkable ABM campaign, marketing to Lawyer, Doctor, CA & Engineer at once, how Posist has perfected event marketing, playbook for B2B conferences, why they didn’t VC capital and more.
Key take aways:
1:04 Posist intro
5:33 Marketing org structure and evolution
10:32 Hacking SEO with 200 web pages
15:22 Inflection point in restaurant tech
17:21 The secret to hiring content writers
18:57 Marketing to a diverse customer persona
20:01 Cracking distribution when the persona is fuzzy
21:02 Content marketing - growing ‘Restaurant Times’ to 3.5M views per year
21:52 Benefits of avoiding clickbait-y blog titles
25:27 Evolution targeting SMB to Enterprise
26:35 Best way to go global
29:02 Why didn't we raise VC capital?
31:32 The unthinkable ABM campaign
44:04 The forgotten aspect in marketing and advertising
47:21 How Posist have perfected event marketing?
1:00:32 The Playbook for B2B conferences
United States
