DiscoverLeaderbookAIThis CEO is Winning the AI Race I Georg Ell
This CEO is Winning the AI Race I Georg Ell

This CEO is Winning the AI Race I Georg Ell

Update: 2026-04-07
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What do you mean, "I'm a CEO... and now I'm coding?"




Georg Ell, CEO of Phrase, hadn't written code since he was 15. Then his CFO demoed a custom-built app β€” and Georg felt "utterly inadequate." That evening he downloaded Claude. Six weeks later: 200,000 lines committed, 8 apps built, and a radically different understanding of what leadership means in the AI era.




Chapters:


00:00 The Awakening: Realizing the Need for Change
03:40 Starting the Journey: Overcoming Inadequacy
09:45 Building the Muscle: Skills for the Future
13:49 The Emotional Roller Coaster of Leadership
17:18 Navigating Uncertainty: Conversations Behind Closed Doors
20:51 The Future of Organizational Design
25:33 Balancing Innovation and Chaos
29:25 Encouraging the Wow Moment: A Call to Action




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This CEO is Winning the AI Race I Georg Ell

This CEO is Winning the AI Race I Georg Ell

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