In this Episode, Erik talks to us about coming to terms with the idea that you are in a battle. He explains the concept of S.O.O and why being aggressive isn't a bad thing and why you should be on the attack. But he also reminds us that this is a Marathon and not a Sprint and finds way to remain persistent and to stay Motivated by welcoming the weekend, everybody goes through waves and the worst position might actually be the best.

1:30   intro

2:31   if you could have any superpower

3:00   deepest depths of the ocean or outer space?

3:53   one you must have during Covid-19

4:30   cell phone or computer

5:20   why you shouldn't pause your marketing?

6:29   why does all the marketing look the same?

7:16   the Land Rover Ad- award winning

8:20   the worst position might be the best

10:05 context is crucial

12:38 looking to the horizon

13:50 people wanted confidence

14:25 the future: all marketing is aspirational

15:45 Equinox Hotel

16:25 Is this a blip or D-Day?

16:53 people wearing masks is going to be a thing

18:40 Alternatives to Amazon: Is this an opportunity?

21:00 a vast majority of people are still working

21:10 re-tool or re-invent

22:50 you should be on offense

22:45 recession vs Covid-19

26:15 tone deaf campaigns

28:00 business insights...use them

31:00 small, agile, nimble: this is when it works

32:30 e-commerce post Covid-19

34:00 digital fatigue

34:42 Tik Tok still very young

35:26 SMS Marketing, owning your audience

37:00 sell through nurturing

37:45 S.O.O (Stay on Offense)

38:30 Are you really motivated?

39:45 This is a battle!

41:50 Rhone: Brand for Better

45:38 when you are at your lowest

46:08 what has Motivated you to wake up

46:58 can Erik predict the future?

48:00 Groundhog Day

48:51 playing the Saxophone

49:39 Peloton Conference calls

49:53 make the best of it

51:05 welcoming the weekends

52:54 keeping your team motivated

55:18 positive reinforcement from the Navy SEALS

55:57 Amazon Alex Flash Briefing