We lay out why co‑sell has become non‑negotiable for vendors and partners and how to make it work with hyperscalers and marketplaces. Clear roles, aligned incentives, shared data, and trust turn scattered efforts into a repeatable revenue engine.

• Buyer shift to cloud marketplaces and committed spend 
• Why resale margins thin and solution bundles grow 
• What co‑selling is versus lead trading 
• Hyperscaler programs, quota retirement and marketplace paths 
• Common failures from vague roles and weak data flows 
• Nearbound intelligence and building trust first 
• Enablement, joint value narratives and ready‑made plays 
• Operating rhythm, mapping, attribution and measurement 
• A simple starter checklist for first wins

Send us a topic suggestion for the next episode, and we'll see you next Chewsday for another channel challenge to chew through together.

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