DiscoverThe Dog WalkThursday 3/18/2026 - How College Basketball Got Pranked By a Fake School: The Maguire University Story
Thursday 3/18/2026 - How College Basketball Got Pranked By a Fake School: The Maguire University Story

Thursday 3/18/2026 - How College Basketball Got Pranked By a Fake School: The Maguire University Story

Update: 2026-03-19
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This podcast recounts the humorous story of McGuire University, a fictional college created by a group of friends in the 1960s to obtain NCAA Final Four tickets. The prank, which lasted two years, involved a clever application process that fooled the NCAA. Despite being exposed and losing its official status, the tradition evolved into annual trips to the Final Four, building strong camaraderie and lifelong friendships among its diverse members. The narrative also touches upon the evolution of the tradition, comparisons to other hoaxes, and the enduring spirit of the McGuire group.

Outlines

00:00:00
The McGuire University Hoax: A Legendary Prank

The podcast introduces the humorous story of McGuire University, a fake college created in the 1960s by a group of friends from a Chicago bar. Initially a gathering spot, the bar's patrons devised a plan to apply to the NCAA, fabricating details to gain official membership. This elaborate hoax allowed them to secure tickets and hotel rooms for the NCAA Final Four for two years, highlighting a unique sports prank.

00:11:06
Exposure, NCAA Reaction, and Evolving Tradition

A newspaper exposé revealed the McGuire University hoax, leading the NCAA to revoke its membership and issue a retraction. Despite the exposure, the tradition continued, with the group evolving into a club that still attends the Final Four annually, fostering strong camaraderie and lifelong friendships even after losing official NCAA tickets.

00:20:26
Membership, Camaraderie, and Lasting Friendships

The McGuire University group utilized the National Basketball Coaches Association for ticket acquisition. The prank generated no ill will, instead fostering a fun-loving atmosphere and lasting friendships. The group's diverse membership, characterized by a relaxed atmosphere and late-night poker games, contributed to its unique experience.

00:37:04
Growth, Hall of Fame, and Humorous Anecdotes

McGuire University's membership policy was simple: sign up and pay. The group grew organically, with Lenny enhancing the experience by establishing a Hall of Fame and organizing Sunday night floor shows. Humorous anecdotes, including a disastrous fishing trip and a ballad singer's performance, further illustrate the entertaining aspects of the gatherings.

00:41:37
Recognition, Pub Continuity, and Favorite Host Cities

Pete Brown and other McGuire University figures were inducted into the Chicago Catholic Hall of Fame. While the original McGuire's pub closed, the tradition continued at Kelly's Pub. New Orleans is highlighted as a favorite host city, with advice on navigating its challenges, alongside other enjoyable locations like Dallas and Philadelphia.

00:45:51
Conclusion: The Enduring McGuire Experience

The guests express gratitude for the unique McGuire University experience, emphasizing the lasting friendships and enduring tradition. They direct listeners to McGuireUniversity.com for more information, concluding the narrative of this legendary sports hoax.

Keywords

McGuire University


A fictional university created as a hoax by a group of friends to obtain NCAA tournament tickets. It became an officially recognized NCAA member school for two years, highlighting a significant prank in sports history.

NCAA Hoax


The act of deceiving the National Collegiate Athletic Association by creating a fake university to gain benefits, such as tournament tickets. This specific hoax involved a bar group in Chicago.

Final Four Trips


Annual excursions taken by the McGuire University group to attend the NCAA Men's Division I Basketball Tournament. These trips became a long-standing tradition, fostering camaraderie.

Sports Prank


A humorous and elaborate deception within the realm of sports, often involving institutions or events. The McGuire University incident is a prime example of a successful, albeit temporary, sports prank.

College Basketball History


The historical context and events surrounding college basketball. The McGuire University story is a unique and often-recounted anecdote within this history, showcasing a less conventional aspect.

John McGuire


The owner of the bar where the McGuire University idea originated and a key figure in its creation and operation.

Danny Kelly


One of the students from McGuire University who helped create the fake institution and participated in the prank.

Pete Brown


Another student involved in the McGuire University hoax, later inducted into the Chicago Catholic Hall of Fame.

Lenny


A key organizer within the McGuire University tradition, responsible for enhancing the experience and fostering community.

Bishop Sycamore Hoax


A more recent incident involving a fake high school, used as a point of comparison to the McGuire University prank, highlighting differences in intent and execution.

Q&A

  • How did McGuire University become an official NCAA member?

    A group of friends from a Chicago bar applied to the NCAA with fabricated details about their "university," including a president, coaches, and athletic records. The NCAA accepted their application, making McGuire University an official member for two years.

  • What was the main motivation behind creating McGuire University?

    The primary motivation was to obtain free tickets to the NCAA Final Four tournament. The group realized that becoming an official NCAA member school would grant them access to these coveted tickets.

  • How long did the McGuire University hoax last?

    The hoax lasted for approximately two years. It was eventually exposed by a newspaper article, leading the NCAA to revoke McGuire University's membership and issue a retraction.

  • Did the NCAA take legal action against McGuire University?

    While the NCAA was embarrassed and revoked McGuire's membership, they primarily issued a cease and desist letter and a retraction in their official book. There's no indication of significant litigation.

  • Does the McGuire University tradition still exist today?

    Yes, the tradition continues. Although no longer an official NCAA entity, a group of people, now a mix of Chicago and New York members, still organizes trips to the Final Four, maintaining the spirit of camaraderie.

  • What role did John McGuire play in the hoax?

    John McGuire, the bar owner and sports information director, played a key role by instructing the bartender on how to handle scheduling inquiries from other schools, facilitating the deception.

  • What is the significance of the "We Play Hurt" motto?

    The "We Play Hurt" motto originated from the legendary hangovers and resilience of the McGuire University attendees, reflecting their ability to endure and continue their traditions despite physical discomfort.

  • How did the McGuire group acquire tickets after the hoax was exposed?

    After losing official NCAA tickets, the group likely found alternative ways to attend the Final Four, possibly through connections within the National Basketball Coaches Association or by purchasing tickets, as they continued their annual trips.

  • What is the connection between McGuire University and Coach K?

    Coach K has ties to Chicago and eventually received an honorary degree from McGuire University, indicating a continued connection with the group and its traditions.

  • What are some of the favorite host cities for the McGuire group?

    New Orleans is cited as a favorite host city, though caution is advised. Other enjoyable cities mentioned include Dallas, Philadelphia, and Indianapolis.

Show Notes

On today's episode we are joined by 2 men from the famous prank pulled onto the NCAA to get free tickets to the Final 4 by creating a fake college which was actually just a bar in Chicago. The school was called Maguire university after the bar Maguire's Pub. This group of individuals faked games, records, players, coaches and more and it took more than 2 years to discover the college was not real.


You can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen ad-free on Amazon Music. For more, visit barstool.link/thedogwalk

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Thursday 3/18/2026 - How College Basketball Got Pranked By a Fake School: The Maguire University Story

Thursday 3/18/2026 - How College Basketball Got Pranked By a Fake School: The Maguire University Story

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